A revamp of our salons has been launched as a vital part of our efforts to make the company healthier and to help secure all our futures.
In recent months, I have often bemoaned the lack of support given to hairdressing businesses of our size by central government policy which has saddled us with ever more bureaucracy and expense. Government legislation is slowly moving our way but larger Barber Shops or chains are still crippled. Despite this Kents Hairdressers are looking forward. With our rebrand well and truly underway our Barber Shops and Barbers themselves are enjoying new rejuvenated salons with more still to come.
This forward looking policy has been our watchword since the company was founded by my grandfather, Vic Kent, more than 80 years ago and it has helped us to grow from his original single salon to one of the largest independent chains of barbers in the UK.
It is for this reason that every salon refurbishment will see the phrase “Est. 1934” proudly emblazoned on each shop front – a claim which we are now able to make thanks to the detective work carried out by my son, Daniel.
Last year, you may recall, he found the first reference to Vic Kent’s salon in an old copy of Kelly’s Trade Directory in Birmingham Central Library and its does us no harm to remind our clients that we have such a long and proud history.
Our salons at Malvern, Worcester, Evesham and Dickens Heath have already been refurbished and other branches will gradually receive similar treatment in due course.